Analytics & Reporting

The Preads Platform features a sophisticated analytics engine that provides real-time visibility into your network's financial and operational performance. This guide covers the various reporting tools available to Administrators and Publishers.

📊 Executive Admin Dashboard

The primary entry point for administrators, providing a high-level summary of network health.

Key Performance Indicators (KPIs)

  • Total Revenue: Aggregate gross earnings from all networks.
  • Publisher Payouts: Total amount credited to publisher balances.
  • Net Profit: Revenue minus Payouts.
  • Profit Margin: The percentage of revenue retained as network profit.
  • Click-Through Rate (CTR): The ratio of total clicks to total conversions.
  • Revenue Charts: 30-day interactive daily revenue and cost breakdown.
  • Conversion Trends: Visualization of Approved, Pending, and Rejected statuses over time.
  • Top Performers: Dynamic tables ranking the most profitable Publishers and highest-converting Offers.

💰 Financial Reporting

Revenue Analytics

Located in Admin Panel → Analytics → Revenue, this module allows for deep-dives into your network's profitability.

  • Network Breakdown: Identify which external networks are driving the most revenue vs. cost.
  • Growth Tracking: Automatic calculation of revenue growth compared to the previous period.
  • Custom Filtering: Analyze performance by day, month, or custom date ranges.

🛠️ Conversion Management

Total control over every transaction that occurs on the network.

The Conversion Lifecycle

Every conversion progresses through three standardized states:

  1. Pending: Logged but not yet validated (often for manual-approval offers).
  2. Approved: Verified transaction; funds are credited to the publisher.
  3. Rejected: Invalid or fraudulent transaction; funds are not credited.

Manual Controls

Administrators can manually override conversion statuses.

  • Rejection: Selecting Reject will immediately deduct the reward from the publisher's balance (if approved) and update the conversion status.
  • Postback Triggers: Upon manual status change, the platform can optionally re-fire a postback to the publisher's URL to sync their local database.

🔗 Postback Log Monitoring

An essential tool for technical debugging and ensuring S2S (Server-to-Server) reliability.

Incoming Logs

Monitors postbacks received from 3rd party networks.

  • ID Mapping: Cross-reference click_id and transaction_id.
  • Raw Data: View the exact payload sent by the source network.
  • Validation: Status of the verification (e.g., hash matched, IP authorized).

Outgoing Logs

Monitors notifications sent from Preads to your Publishers.

  • HTTP Response Codes: Track 200 OK vs. 500 Server Error from publisher servers.
  • Retry Logic: Details on automated retry attempts for failed deliveries.
  • Payload Inspection: The exact JSON/Query string sent to the publisher.

📈 Publisher Insights

Publishers have access to a dedicated analytics suite to optimize their traffic.

  • Earnings Trend: Daily breakdown of earnings and conversions.
  • Top Apps & Offers: Performance metrics for their specific applications.
  • Real-time Feed: A live list of their 100 most recent conversions.

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